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APPLY SPECIAL FORCES PRINCIPLES TO YOUR ORGANIZATION

Develop an elite team that routinely achieves what others believe to be impossible.

Empower Your Leadership with Growth, Strategy, and Impact

Part One

Discover Your Potential

01
Know Your Strengths
02
Build Self-Confidence
and Courage
03
Grow Through Time-
Honored Processes

Part Two

Lead
With
Purpose

01 Define Your Mission
02 Inspire Your Team
03 Think Strategically

Part Three

Create Lasting Impact

01
Lead with Integrity
02
Create Fierce Trust
03
Achieve the Impossible. Routinely.®

DE-CLASSIFIED INTEL

Scroll through this confidential preview of The Green Beret Way to discover how Special Forces leadership principles can transform your team.

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REVIEWS

The Green Beret Way is complete leadership training. The lessons in the book have given me the confidence, skills, and tools that no other leadership training in my military or professional career ever has. Rob He takes you on a journey to know yourself better than you ever thought possible.

Alex Hays

ALEX HAYES

PRESIDENT AND FOUNDER, ORION AND TAURUS LLC

As a sales director, leadership is a core asset. Rob makes you reflect on yourself, how you need to find the inner courage and confidence to over achieve. The SF model reflects the importance of knowing how the team operates on an intimate level in order to empower and manage the team of “Alpha Lions.”

Marty Johnson

MARTY JOHNSON

DIRECTOR, GOVERNMENT SALES DIVISION, GALLO

Rob’s work is a powerful read for anyone aspiring to lead with integrity and inspire those around them. Rob makes complex leadership principles accessible and actionable. His work is concise, no-nonsense, and a must-read for those looking to lead by example.

Shalom

SHALOM SMOLIK

CHIEF PSYCHOMETRICIAN, PHALANX SSI

The Green Beret Way is an insightful exploration of leadership under duress. This book captivates with its vivid accounts of first hand experiences, imparting timeless wisdom on strategy, resilience, and the power of effective collaboration.

Aja Baliker

AJA BALIKER

DIRECTOR OF OPERATIONS, ELEVATE STAFFING AND EVENTS

Rob Schaefer 276 min
Rob Schaefer 276 min
Rob Schaefer in Uniform min

Meet the Author

Robert W. Schaefer

Robert W. Schaefer is a distinguished leader with over 35 years of experience in the U.S. Army Special Forces (Green Berets), where he served in various roles from sergeant to officer and special operations commander to diplomat. His leadership has been recognized with the prestigious OSS Veterans & USSOCOM Award of Excellence, an honor akin to being named “Man of the Year” for all U.S. Special Operations Forces and the CIA, underscoring his exceptional contributions.

Rob’s expertise extends beyond the military. He is a founding partner of American Freedom Distillery, the makers of the award-winning Horse Soldier Bourbon, and the Managing Director of Phalanx Strategic Solutions, a consultancy focused on leadership development and organizational culture. His academic credentials include a Master’s Degree from Harvard University, and he is an inaugural member of the University of Louisville’s ROTC Hall of Fame.

As a best-selling author, Rob’s work has received acclaim for his previous works from major outlets like The New York Times, The Washington Post, and The Economist. His current book The Green Beret Way: Leading Elite Teams Under Extreme Conditions, distills the leadership principles he observed over his career, offering insights on how to build effective teams and lead with integrity. Drawing from his extensive experience, the book provides actionable strategies for leaders in any field, emphasizing the values of empathy, purpose, inspiration, and character.

As a keynote speaker, Rob has captivated audiences around the world with his engaging storytelling. Rob remains focused on helping others to become more successful. His approach to leadership is rooted in the belief that the best leaders inspire others to achieve greatness. Whether through his writing, speaking, or consulting, Rob continues to influence and guide leaders across the globe.

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